About AD-VIN
Built at the intersection of wine and digital media
AD-VIN was founded to solve a real problem: the wine industry's best brands were invisible online, not because they lacked quality, but because they lacked the right marketing strategy.
Our Mission
Helping wine market itself with precision and intelligence
AD-VIN is a digital media strategy platform designed specifically for the global wine industry. We help wineries, importers, distributors, and wine brands plan smarter marketing campaigns by combining industry expertise with AI-driven media planning.
The wine industry is entering a new era where brands must compete for attention across digital channels. Consumers and clients discover wine through search, social media, video, and online communities — yet many wine businesses still rely on fragmented marketing approaches.
Our mission: to help the wine industry market itself with the same precision, creativity, and intelligence as the world's most advanced consumer brands.
The Founder
Stephanie Bouvard Moreton
Founder & CEO, AD-VIN
AD-VIN was founded by Stephanie Bouvard Moreton — a wine marketing and business consultant with 27+ years of experience across global marketing, advertising, and digital media strategy in the alcohol, luxury, technology and sports sectors.
Steph holds a Masters in International Business degree, the WSET Diploma qualification, and is a Master of Wine Stage 2 candidate. She combines deep wine industry knowledge — as a wine educator, Symington School of Port Master and House of Lustau Sherry Specialist — with strong commercial acumen and a digital media specialty.
Her extensive experience working across agencies, advertisers, brand owners, media owners and suppliers gives her a rare skill set that bridges two industries: the global wine supply chain and the digital marketing sector. She helps producers, importers, distributors, retailers and trade partners navigate the complexities of international digital marketing with clarity and precision.
All AD-VIN strategic recommendations, insights and published content are human-led and human-reviewed — grounded in professional expertise rather than automated outputs.
Our Values
How we think and work
Strategy first
Every engagement starts with understanding your brand, your market, and your commercial objectives. We never skip straight to tactics.
Global perspective
With experience across Europe, North America, and Asia, we understand how to make wine brands resonate across borders and cultures.
Industry expertise
We combine 25 years of global marketing and media experience with genuine knowledge of the wine industry supply chain.
Our Process
How we work with you
Every engagement follows a structured approach — from understanding your brand to measuring results.
Understanding the Brand
We start with a deep dive into your brand, wines, and commercial goals — analysing your market position, distribution channels, and target audiences.
Strategic Media Planning
Using AI-assisted tools and industry expertise, we design a tailored digital media strategy covering the most effective platforms, channels, and markets for your brand.
Campaign Design & Activation
We translate strategy into practical campaigns — from digital advertising and social media to content partnerships and media placements.
Performance & Optimisation
We track campaign performance and refine strategies over time to improve reach, engagement, and return on investment.
Cross-Border Market Navigation
We help brands navigate international markets — particularly Europe, Japan, and North America — ensuring campaigns resonate locally while maintaining global coherence.
Let's build your wine brand's digital presence
Start with a free discovery call to explore how AD-VIN can help your business grow.
Talk Wine & Strategy